Archives: January 2009

Directory Submission

by Rayz
Published on: January 29, 2009
Categories: Directories
Tags: No Tags
Comments: No Comments

Getting more links to drive traffic into your website is a tedious and effort oriented phase of any seo campaign. The more links visible from external sources, the more likely your website reaches prospective customers. Web directories offer free and paid inclusions based on the visibility and quality of placement of the links on their websites. Every web directory offers various categories of which the user can submit the site to the most appropriate category. Mostly every directory provides the feature to “Add URL” or “Suggest URL”.

Once the directory approves your link, your website will be listed in the directory, with your target keywords in the anchor texts. Search Engines would index such directories more often since they provide rich source of website URLs and information. Any such links that you gain from web directories would always help improve your website’s indexing in search engines.

There are thousands of web directories in the internet and mostly the good ones always come with a paid service. Directory submissions helps benefit websites by providing effortless back links to their websites.

Search engine submission is different from directory submission.

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Domain names & SEO

by Rayz
Published on: January 29, 2009
Categories: Domain Name
Tags: No Tags
Comments: No Comments

Domain names are the basic URL that forms the websites root. Every webpage and links within the website braches out from it. Being the base of the website, a domain name is given high importance by search engines, while ranking a website.

A domain name has to ideally reflect the basic keywords for which the website is aimed at…but mostly this is not always followed since website owners wish to keep their company name or the brand name as the website’s name.

Keeping your company name as the website name is fine as long as you figure out alternative mechanisms for optimizing the website, and if there is not much competition in the search engines for that specific keyword. However it’s always advisable to safeguard and keep with you, any of the domain names, that exactly read as your potential keyword for which you need your website optimized. Get such websites up and running with your products showcased so you still stay on top of the index and get more traffic to run your business.

Being the root folder of the website, search engines assume that what the text reads on the domain name is what they really offer on the page, that way websites with exact keyword phrases that a user search for stands a better chance to get on the first pages of a search engine.

Domain Names can be classifieds into two categories:

1. Keyword Specific
2. Brand Name Specific

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On-page optimization

by Rayz
Published on: January 29, 2009
Categories: On Page Optimization
Tags: No Tags
Comments: No Comments

In SEO, on-page optimization refers to factors that have an effect on your website or web page listings in natural search engine results. These factors are controlled by the design, content and coding on your page. Examples of on-page optimization include HTML code, Meta tags, keyword placement and keyword density.

Content Optimization

Keeping search spiders and your users feel comfortable with the textual content on your web pages is a tedious task. Search Engines would highly rank pages that repeat the search keywords, provided they maintain the right keyword density. At the same time you need to keep in mind the comfort level of your users who visit those pages. Overly repeating the same keywords and compromising on user readability might seriously affect the user experience on your website. Hire content writers who can maintain a proper balance in the articles that you put up on your website.

Title Tag title>Hello! Am here…/title

Proper titles for each webpage, that describes what the page is intended for has always helped search spiders to better index your web pages. The rest of the content and the page URL should also be inline with the subject of your webpage. The initial few words in the title should be the specific keyword that you need to optimize for that page since the beginning words gets better weightage while indexing.

Meta tags

Meta tags refer to tags in the Hypertext Markup Language (HTML) that describes the contents of a Web page. Meta tags have been known to be used by search engines to index a webpage. Meta tags if properly selected and used with the web pages can help make the page rank higher in search results.

The following are the widely used Meta tags:

Alt tags

The HTML ‘Alt’ tags represent alternative text when a non text element typically images, cannot be displayed.

For some reason, if an image on your webpage doesn’t show up, the alt tag text would get displayed to the users.

The alt attribute needs to accurately describe the non text element, its context and purpose, this help the user as well as SEO.

Keywords

Keywords tags are not of high importance while being considered by search engines while ranking a web page. However we still need to keep them to not lose in the competition.

Keywords list should always be brief but at the same time cover all relevant areas being discussed in the page. The keywords that are more relevant to a page needs to be placed at the beginning of the list, so they get due weightage. You may keep ten to fifteen keywords per page separated by commas.

Description

Every page of your website needs its own unique description that distinguishes it from the rest of your pages.

Keep the site updated

Search spiders frequently index websites that always update their content. Spiders like to feed on fresh articles so make sure you keep your site lively with new and revised content.

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