So we spoke about Google AdSense.. Now were does the sponsors come from? Thats where we need to talk about Google Adwords.

Google Adwords is another service from Google, which allows you to create and run ads for your business. You can run an ad on Google whenever you feel like, to whatever target audiences you wish to, no matter what your budget, you'll only pay when people click your ads, that too with you specifying a maximum limit to your budget each day, so you wont get bankrupt!

For every type of business, big or small, low or medium, national or international, Google provides a means to advertise their products on Google search results and on websites thats'; associated with Google via AdSense to show up sponsored ads on their sites.

Adwords charge a nominal activation fee for this service. Later on, it's up to you to decide on your budgets. You can choose from a variety of ad formats, including text, image, audio, and video ads, and track your ad performance using the reports available in your account.

So here is how the service works:

You specify certain keywords to Google Adwords for which you aim to drive traffic into your website via sponsored ads on Google. Depending on the competition for the keyword, Google tells you how much it will cost you to show up on premium sponsored listings on their search results page. So based on your budget you decide what you really can afford to pay for each click on your ads. Google ads can be geo specific, means you can target specific geography location that you feel contains web users who are prospective buyers for your products. There is no reason why you should throw a nationwide ad for your business on Google Adwords while your service can only cater to buyers in Boston, MA.

Google also provides you valuable assistance with real search data statistics drilled down to local geographical search results, that way you can focus on keywords that would land you traffic that could transform to more business and revenue.