Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into search engines while they conduct a search. Mostly every search engine keeps a database that tracks the kind of keywords that users try on their search engines, their geographical location, gender, age group etc. This information is vital for SEO since websites can direct their efforts to better targeted traffic.

Every page needs to have unique keywords that match the content in it. An expert SEO pro will be able to derive all possible highly generic keyword combinations that a user would try out on a search engine. Generic keywords need to be used in order for you to enjoy targeted traffic that can convert into revenue, rather than ending up with un-convertible page visits.

Based on your research, keywords entered into each webpage needs to be revisited periodically and tweaked if required.

Keyword Suggestion Tools can tell you the search phrases people use to find products and services, as well as the search terms that drive traffic to your competitors.

Keyword research is the foundation for all natural search engine optimization techniques since such keywords are based on actual search volumes and derived from user behavior on the internet.