Optimizing a website for more traffic can be done either through organic SEO or via paid advertising.

If we need to drive more traffic into the website without emphasizing on page indexing, we will need to invest on ad campaigns including Google PPC and paid advertising on famous portals; there is always chance of landing huge traffic depending on the ads and your budget. However, such traffic would cease the day you stop the ads.

Ad's and PPC are fully under your control; you fix your budget, geography, listing position etc whereas organic search results happens gradually and requires a lot of back ground efforts to ensure you beat the competition.

Organic search results are considered to be much more reliable than PPC. Traffic generated via organic SEO processes cannot be best quantified by analyzing short-term results. Quite in contrary to PPC’s / Ads campaigns, the organic processes deliver long term / sustained results.

The ultimate goal of SEO and advertising is to drive targeted traffic into a website. The choice of moving with organic SEO or PPC / paid advertising depends on when-how you expect to see results and to what extend.