Categories: Advertising

Pay Per Click Marketing

by Rayz
Published on: January 29, 2009
Categories: Advertising
Tags: No Tags
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A method of displaying advertisements on third party websites, search engine portals and advertising networks, paying the publisher based on pre-agreed rates for the number of visits generated through the ads on those websites has been named PPC and has been widely popular in the internet market.

There are two primary models for determining cost per click: flat-rate and bid-based

In the flat-rate model, the advertiser and the publisher agree upon a fixed amount that will be paid for each click.

In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher. An advertiser can bid the maximum amount that he or she is willing to pay for a given ad spot; the highest bidder gets to place their ads on the publisher’s webpage, and they pay the agreed bid amount.

Keyword selection for placement on Pay Per Click campaigns need to be done based on competitiveness and relevancy of a keyword to the type of business your website performs; the right key words will help draw in targeted traffic that carries the most probability of getting converted to sales.

Although Pay Per Click advertisement model is an excellent way to bring new customers to your business, failing to manage the campaign properly will result in a big waste of your precious advertisement money.

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SEO Vs Advertising

by Rayz
Published on: January 29, 2009
Categories: Advertising
Tags: No Tags
Comments: No Comments

“PPC – You decide your position for today
SEO – Google decides your position for today
It’s the same with every other search engine!”

Optimizing a website for more traffic can be done either through organic SEO or via paid advertising.

If we need to drive more traffic into the website without emphasizing on page indexing, we will need to invest on ad campaigns including Google PPC and paid advertising on famous portals; there is always chance of landing huge traffic depending on the ads and your budget. However, such traffic would cease the day you stop the ads.

Ad’s and PPC are fully under your control; you fix your budget, geography, listing position etc whereas organic search results happens gradually and requires a lot of back ground efforts to ensure you beat the competition.

Organic search results are considered to be much more reliable than PPC. Traffic generated via organic SEO processes cannot be best quantified by analyzing short-term results. Quite in contrary to PPC’s / Ads campaigns, the organic processes deliver long term / sustained results.

The ultimate goal of SEO and advertising is to drive targeted traffic into a website. The choice of moving with organic SEO or PPC / paid advertising depends on when-how you expect to see results and to what extend.

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