Categories: Content Creation

Publishing your own books

by Rayz
Published on: November 20, 2011
Categories: Content Creation
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In the age of the internet and online marketing, writing books and publishing them has become easier and faster than it has ever been. Since the past several years, it has become increasingly possible for anyone and everyone to write a book and publish it both in the paperback as well as the digital versions. These days, hardly anyone waits for the traditional publishing houses to like their book and agree to publish it. It’s all so easy and fun these days, not to mention so encouraging as you don’t have to go through the setbacks which are more likely when you have to persuade one publishing house after the other to accept your manuscript and publish your book.

What kind of a book do you dream of writing? Once you have asked yourself this question and figured out your topic of interest, start a blog site on it. Get into the flow of posting related articles and blogs on this subject matter that draws so much of your interest. You can then repurpose these posts into short reports and also, compile and present the content into an engaging book that readers will find unputdownable or greatly useful.

The main purpose of starting the blog is to pre-promote your book. This is to say that when you start a blog, you will gradually gain a good number of visitors. Many of these visitors will turn into your regular visitors, who will come back to your blog site again and again to read the new posts, post comments and reply to comments. Utilize this time to connect with your audience and discuss your topic with them on a personal level and learn how you can best serve the readers with the content of your book.

These personal interactions will leave you richer with more knowledge, ideas, stories and experience to write your book in a better way than you previously would have. But, the icing to the cake is that you will gain a faithful readership too. When you have a blog with regular visitors, you can request them to subscribe to your posts for free. This way you can gradually build a long list of names with email addresses who would be highly interested in your book’s subject matter and more specifically, your book. Furthermore, you can win easy referrals too.

Now, begin writing your book utilizing all the information, experience and resources you have gathered via your blogs and otherwise. Enrich your book with keywords and key phrases. Then publish your book through Amazon’s Create Space program, an inexpensive and fast way to publish books.This program allows you to distribute your books in the aspiring writers’ circle too, so that, they can learn from you. You can also go with other sell eBook websites like ExpertSubjects.com. They also provide book cover design at an affordable cost. Spread the word of your book being published through your blog, which is already quite bustling with followers now. Also, consider promoting your book via social media networking sites. All these steps are much easier, faster and definitely a lot cheaper than having a publishing house agree to do the job for you. So, wish you a happy and fast publishing!

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Understand your target audience

by Rayz
Published on: September 28, 2010
Categories: Content Creation
Comments: 1 Comment

Imagine yourself standing on a podium addressing a gathering and giving a speech on your favorite topic. The crowd in front of you consists of people from all walks of life, who have gathered there to listen to what you are presenting. If you wish your audience to really enjoy the show, you will need to understand their thoughts and expectations first. Though your presentation skills and speech style matters a lot, crowd retention and raising their interest towards you would always have to do with delivering on what interests them. It’s the same when it comes to presenting information to your audience while they are on your webpage.

All researches are usually focused in identifying the trends and latest news in your industry. Forums and communities can help you realize the kind of queries your target audience might have. Clearing them and writing thoughtful blogs and articles revolving on those lines would certainly help your audience.

The real challenge with online audience is there are no proven tools to identify what they want to listen to from you; however feedback systems can help to a certain extent.

Google Analytics can help in understanding a lot regarding demographics of your existing audience and their likely area of interest. This would help you to focus your efforts on what your visitors would like to listen to from your website.

Remember! Your audience can be retained and converted to repeated visitors (customers) by providing relevant and informative content on your website.

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Content writing

by Rayz
Published on: January 29, 2009
Categories: Content Creation
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Relevant Content on any website is crucial since they deliver the message to a visitor much better than any image or functionality on your web pages. Every user would expect clear instructions to guide them through, while on your website. They came to your website, with an expectation, delivering what they expect is what would get you high Return on Investment, and better satisfied customers.

Content writing has now become an expert service provided by Search Engine Optimization companies and freelance specialists. It involves specialized skills in researching on new topics for each type of article that needs to be created and writing those articles the way readers and search engine spiders would enjoy.

An SEO content writer would always try to sprinkle adequate keywords specific to each page, into the contents that they write, in order to keep search engine spiders fed with enough keywords to index those pages for better visibility on rankings.

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