There is no doubt as to who tops the chart when it comes to search engines, but when the topper alleges that its search results are being copied as such by its major competitor, it gets hot over discussion tables.
Recent findings by Google research wing, examined that Bing has been using G’s search results as such and showcasing as their own, to make-up its lost image within the search industry. Matt Cutts has clearly proven how Bing stole Google results and claims it to be theirs.
Though Google doesn’t own its search results, the underlying technology has been the result of years of hard work from their R & D team.
Regardless of whether Microsoft uses Google search results as such or click-data of users; the results are sourced by Google SERP. It relies on Google technology; that would mean, as Matt rightly said “Bing is purely piggybacking Google”.
From a legal standpoint Google might want to sue MS for indirectly infringing into their patented technology. Perhaps Bing might provide a courtesy note on their search results, “These results are .01 percent based on Google Technology”.
As a search engine enthusiast, I feel that, no matter how well Bing employs (copy) Google results as 1 of its 1000+ signals in its results, Bing will not be able to add more user’s to its base, they might succeed to a certain extent to keeping their existing users though.
Why on Earth would a Google user want to move to Bing? Unless Google loses its quality of search in future, Google should not worry on this issue, but move on, continue to provide quality search results and the user community will remain on their side.
Google Instant Predictive search technology delivers faster search results to users as results are shown on the fly while the user types in his keywords. Results are recomputed based on the keystrokes and search results keeps changing as you go. This helps users to get better and faster results as they type what they want to search.
Google Instant is a preferred search solution by smart phone users, as it displays search results with minimal key strokes.
For some users (including myself) this feature at times seems to be very annoying. Since we get results showing on the fly, i keep cutting short my entire keyword phrase and move along with any result i see on the way, and forget my initial search itself. However, Google provides a switch to toggle this setting. On the top right hand side of the search window we will find ‘Search settings’. On this page, we can set Google Instant On/Off.
Google is yet to comment on the additional energy use and carbon footprint that its new predictive search technology brings in!!
Google PageRank is the search engine’s algorithmic measurement of the overall popularity of a website. PageRank is measured on a scale from zero to ten. New websites automatically get a 0/10 and the most popular websites can reach 10/10. This ranking is based upon the number of links that point to a website from outside sources.
Back links have lost their charm due to a numerous reasons. Though over the years PR algorithm has been revised to better the ranking process, spammers and black hat seo guys were able to workaround the roadblocks and better their rankings thereby getting more spam on the search results.
Moreover PR was not revised (perhaps not announced to the public yet) to accommodate user behaviour when web 3.0 was introduced. Social media and other marketing initiatives are gaining more popularity in attracting users to a website. Though Google is still a major contributor to website traffic, online users are relying more and more on community websites, social networking & web 3.0.
PR has lost its position as a measurement tool (at least within a small community of SEO/ webmasters) to judge the authority and relevancy of any website, since big budgets were capable of buying links that Google could not identify as to be a spam or not.
Google should be able to revamp the PR algorithm to improve the measurement capabilities and bring the PR system back to life. Perhaps take in account other means of measurements like, amount of traffic that hits the website each day, number of users landing on a page, how long they stay on the site, and how often they return back to the website.
Google Analytics can be used fairly to keep track of the above, and Google can make it mandatory for any website that needs to participate in the PR scheme to implement GA code on their site. Any site owner who is serious on SEO and traffic through Google would definitely abide by it.
Apart from this there could be other additions that can be done by the Googleplex team based on their years of research, and certainly the SEO community will be keeping their fingers crossed on PR capabilities.
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