Each page of your website needs to be optimized specifically for target keywords that you have in mind for that webpage. In order to do this the first step will be to identify keywords that are highly targeted. This doesn’t mean that any common phrase that a user might try out can be used. You need to research on keywords that are being tried out by users via search engines. Every search engine maintains a database of all the keyword searches that its users perform. Keywords that has earned the largest amount of user search, are the ones for which your website should preferably be optimized for. The more targeted your keyword is, the better it helps you with indexing.
Single word keywords are used to target general audience.
The keyword “Honda” would help attract every user who tries the keyword “Honda” in their search query. This is more general in nature, so should be optimized on a general page that speaks about Honda and its products.
Two and three word keywords would mean for specific targeted audience, as they are likely searching for a product within the general term.
“Honda Accord” would need to be considered as a specific keyword for which the page that deals with Honda Accord cars should be optimized for.
Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into search engines while they conduct a search. Mostly every search engine keeps a database that tracks the kind of keywords that users try on their search engines, their geographical location, gender, age group etc. This information is vital for SEO since websites can direct their efforts to better targeted traffic.
Every page needs to have unique keywords that match the content in it. An expert SEO pro will be able to derive all possible highly generic keyword combinations that a user would try out on a search engine. Generic keywords need to be used in order for you to enjoy targeted traffic that can convert into revenue, rather than ending up with un-convertible page visits.
Based on your research, keywords entered into each webpage needs to be revisited periodically and tweaked if required.
Keyword Suggestion Tools can tell you the search phrases people use to find products and services, as well as the search terms that drive traffic to your competitors.
Keyword research is the foundation for all natural search engine optimization techniques since such keywords are based on actual search volumes and derived from user behavior on the internet.