Categories: Link Building

Cross linking

by Rayz
Published on: January 29, 2009
Categories: Link Building
Tags: No Tags
Comments: No Comments

Cross linking refers to allowing users to navigate to web pages within your website via cross reference. This could also be done within pages of partner websites. Cross links can help users get access to helpful information while navigating web pages.

Websites make use of cross linking mainly for providing complimentary product selection, up-selling/cross selling products etc. There are websites which provides tutorial links that navigates to a different section on the website that educates the user how to play around in the webpage, or using their products or services, later would provide links to get back to the previous page where they initially where. The idea is to keep tutorials/help components separate from the commercial aspect of the website, but still make it available to the users via links.

Cross linking websites if not done properly can cause harm to your overall SEO campaign. There are certain cross linking methods that could be considered as black at seo techniques by Google.

For e.g. , if your web pages provide tight link rings without any outside websites linking in, this might get your website penalized by Google.

Google also checks for the contents provided within cross linked website; if Duplicate contents are identified within such pages this would adversely affect your rankings.

Cross linking is a great way to enhance user experience. However doing so should not be done purely for the search engines alone.

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Link Building

by Rayz
Published on: January 29, 2009
Categories: Link Building
Tags: No Tags
Comments: No Comments

Link Building is regarded as the best way to earn link popularity for a website. Search engines, especially Google applies better page rank to web pages that enjoy a lot of quality inbound links to them. Link building has two advantages:

They help your website to get better page ranks on search engines. Apart from getting better indexing by search engines, every inbound link by themselves form as a new path that leads a user into your website.

Submitting to web directories is an easy way to build quality links to your website. These days’ social bookmarking, link baits and blogging has widely been used to earn more back links for website optimization. Website owners are hiring content writers to generate quality articles that speak about the services and promotions for the products they offer, get them posted on social websites, thereby generating back links to their websites.

Reciprocal Link building has been another technique of getting links to a website. You get a link to one of your web pages from another website, for which you allow a link from your website to theirs. This is supposed to act as a 2 way bridge that helps your website as well as your partnering website. Reciprocal links gets exposure for a site which can turn into natural links.

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