Categories: Social Media

Social Media – Heading the future of online business

by Rayz
Published on: May 24, 2010
Categories: Social Media
Comments: 2 Comments

Social groups have been a marketing medium ever since mankind started the practice of selling. In the virtual space, marketers have been trying various tactics to attract buyers to their websites and portals.

Gone are the days when we could start a website, do a bunch of seo optimization and wait for customers to walk in. Yes there still is room for business, but to keep with the changing world dynamics of sales, we need to have our strategy re-aligned to get out and reach our audience, get them to generate interest in what we have in store.

SEM and other online marketing techniques sought new strategies to keep themselves closer to where the crowd is. Analytics and similar traffic analysis applications assist in identifying the whereabouts of internet users, and most of them pointed to the virtual societies that formed a platform for online users to share their time with fellow users.

Social media marketing has become a cost-effective way to get visibility across the globe. As with any marketing technique, success comes with consistent, frequent, and long-term efforts. Social media like Twitter and Facebook has the major share of members online and is still growing.

Any news about products or services that can be indirectly and creatively put across as a message to the community will raise customer interest and stand a better chance to get converted, than usual marketing messages and advertisements.

Social media will keep on evolving and new giants might leap out as time moves by; surely this channel will continue to keep its share of participation in generating online business.

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Social Media for Cost-Effective Online Advertising

by Rayz
Published on: May 20, 2010
Categories: Social Media
Comments: 1 Comment

Twitter and Facebook were once known to be the “in thing” for the youths! Time has revolutionised social media into a marketing channel for online businesses.

If your business stays away from social media, you literally lose your existence in both online and offline sales. Social media is now the place to voice opinions, thoughts, ideas and news for every business.

Google AdWords, Yahoo Search Marketing, and MSN AdCenter were the most sought after channels for advertising campaigns. Today the most cost-effective online advertising campaigns are the ones revolving around the social media giants like Twitter, facebook, linkedin etc. They are offering service for free, and quite like any online user who opts to try out anything “free” businesses are all after this “no cost” marketing strategy.

Twitter is being used by companies to keep their customers closer to them and keeps it as a portal to publish company news. A few companies use it for updating the customers about company deals and coupon codes.

Media habits of users would keep changing and new ones evolve as time passes by; being on the same track as the community will always win the carrots!!

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Twitter – a social profile to promote business‎

by Rayz
Published on: May 20, 2010
Categories: Social Media
Comments: 6 Comments

Twitter has been in business for a while now, has got a lot of votes for and against using it as a platform to market your business. Regardless of this tug of war and the initial thoughts Jack Dorsey had in coming up with it, Twitter has turned out to be a great tool to expand your online influence.

Online businesses started trying out promotion on Twitter and though none were able to come up with benchmarks or results of their increased leads and profits as part of their twitter campaigns, many were able to win listeners to what they have to say. It’s a known fact that the more user interest generated in what you sell and service, more the chances to get them converted. This marketing rule is what drives businesses to keep their name boards updated in the social networking space.

Twitter has more than a million active  users now and will continue to grow; the more followers you carry means the more people interested to listen to you, and the more listeners you get would add up to more conversions. The business world is able to communicate and share their thoughts, provide pre/post sales support via Twitter that keeps them closer to its customers. Twitter also means that you need to be a good listener too, only then you get to know what your customer base would like to hear from you.

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