Relevant Content on any website is crucial since they deliver the message to a visitor much better than any image or functionality on your web pages. Every user would expect clear instructions to guide them through, while on your website. They came to your website, with an expectation, delivering what they expect is what would get you high Return on Investment, and better satisfied customers.
Content writing has now become an expert service provided by Search Engine Optimization companies and freelance specialists. It involves specialized skills in researching on new topics for each type of article that needs to be created and writing those articles the way readers and search engine spiders would enjoy.
An SEO content writer would always try to sprinkle adequate keywords specific to each page, into the contents that they write, in order to keep search engine spiders fed with enough keywords to index those pages for better visibility on rankings.