Link Building is regarded as the best way to earn link popularity for a website. Search engines, especially Google applies better page rank to web pages that enjoy a lot of quality inbound links to them. Link building has two advantages:
They help your website to get better page ranks on search engines. Apart from getting better indexing by search engines, every inbound link by themselves form as a new path that leads a user into your website.
Submitting to web directories is an easy way to build quality links to your website. These days’ social bookmarking, link baits and blogging has widely been used to earn more back links for website optimization. Website owners are hiring content writers to generate quality articles that speak about the services and promotions for the products they offer, get them posted on social websites, thereby generating back links to their websites.
Reciprocal Link building has been another technique of getting links to a website. You get a link to one of your web pages from another website, for which you allow a link from your website to theirs. This is supposed to act as a 2 way bridge that helps your website as well as your partnering website. Reciprocal links gets exposure for a site which can turn into natural links.