On-page optimization

by Rayz
Published on: January 29, 2009
Categories: On Page Optimization
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In SEO, on-page optimization refers to factors that have an effect on your website or web page listings in natural search engine results. These factors are controlled by the design, content and coding on your page. Examples of on-page optimization include HTML code, Meta tags, keyword placement and keyword density.

Content Optimization

Keeping search spiders and your users feel comfortable with the textual content on your web pages is a tedious task. Search Engines would highly rank pages that repeat the search keywords, provided they maintain the right keyword density. At the same time you need to keep in mind the comfort level of your users who visit those pages. Overly repeating the same keywords and compromising on user readability might seriously affect the user experience on your website. Hire content writers who can maintain a proper balance in the articles that you put up on your website.

Title Tag title>Hello! Am here…/title

Proper titles for each webpage, that describes what the page is intended for has always helped search spiders to better index your web pages. The rest of the content and the page URL should also be inline with the subject of your webpage. The initial few words in the title should be the specific keyword that you need to optimize for that page since the beginning words gets better weightage while indexing.

Meta tags

Meta tags refer to tags in the Hypertext Markup Language (HTML) that describes the contents of a Web page. Meta tags have been known to be used by search engines to index a webpage. Meta tags if properly selected and used with the web pages can help make the page rank higher in search results.

The following are the widely used Meta tags:

Alt tags

The HTML ‘Alt’ tags represent alternative text when a non text element typically images, cannot be displayed.

For some reason, if an image on your webpage doesn’t show up, the alt tag text would get displayed to the users.

The alt attribute needs to accurately describe the non text element, its context and purpose, this help the user as well as SEO.


Keywords tags are not of high importance while being considered by search engines while ranking a web page. However we still need to keep them to not lose in the competition.

Keywords list should always be brief but at the same time cover all relevant areas being discussed in the page. The keywords that are more relevant to a page needs to be placed at the beginning of the list, so they get due weightage. You may keep ten to fifteen keywords per page separated by commas.


Every page of your website needs its own unique description that distinguishes it from the rest of your pages.

Keep the site updated

Search spiders frequently index websites that always update their content. Spiders like to feed on fresh articles so make sure you keep your site lively with new and revised content.

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