Twitter and Facebook were once known to be the “in thing” for the youths! Time has revolutionised social media into a marketing channel for online businesses.
If your business stays away from social media, you literally lose your existence in both online and offline sales. Social media is now the place to voice opinions, thoughts, ideas and news for every business.
Google AdWords, Yahoo Search Marketing, and MSN AdCenter were the most sought after channels for advertising campaigns. Today the most cost-effective online advertising campaigns are the ones revolving around the social media giants like Twitter, facebook, linkedin etc. They are offering service for free, and quite like any online user who opts to try out anything “free” businesses are all after this “no cost” marketing strategy.
Twitter is being used by companies to keep their customers closer to them and keeps it as a portal to publish company news. A few companies use it for updating the customers about company deals and coupon codes.
Media habits of users would keep changing and new ones evolve as time passes by; being on the same track as the community will always win the carrots!!