Twitter has been in business for a while now, has got a lot of votes for and against using it as a platform to market your business. Regardless of this tug of war and the initial thoughts Jack Dorsey had in coming up with it, Twitter has turned out to be a great tool to expand your online influence.
Online businesses started trying out promotion on Twitter and though none were able to come up with benchmarks or results of their increased leads and profits as part of their twitter campaigns, many were able to win listeners to what they have to say. It’s a known fact that the more user interest generated in what you sell and service, more the chances to get them converted. This marketing rule is what drives businesses to keep their name boards updated in the social networking space.
Twitter has more than a million active users now and will continue to grow; the more followers you carry means the more people interested to listen to you, and the more listeners you get would add up to more conversions. The business world is able to communicate and share their thoughts, provide pre/post sales support via Twitter that keeps them closer to its customers. Twitter also means that you need to be a good listener too, only then you get to know what your customer base would like to hear from you.